The Effect of Service Quality and Promotions towards Customer Satisfaction on PT Gianta Jaya Teknik Kebayoran Baru, Jakarta

Abstract

Technological explore the jump of the XIX century, according to the Road Map of Making Indonesia 4.0, the electronics industry is one of the five manufacturing sectors in the country that are being prioritized for development so that they are ready to face the Industrial Era 4.0. PT Gianta Jaya Teknik, one part of that company engaged in the field of technology and information which is the metamorphosis of Protecindo Computer, its business is one of the distributors of big sale parts of the computer such as a laptop, printer, scanner, projector, and which located in the Business Centre of Kebayoran Baru, Jakarta - Indonesia. This research aims to get empirical evidence as to the effect of Service Quality and Promotions towards Customer Satisfaction. This research using hypothesis testing which means test to development hypothesis to a certain problem. This research was conducted on enterprise customers to the tune of 98 respondents from March until May 2020 with the sampling technique was calculating use the Slovin method at a precision of 10 percent. Methods of data analysis are operated through the SPSS 23.00 program with the multiply regression analysis. The results showed that Service Quality and Promotions have a significant influence simultaneously towards Customer Satisfaction. The partial test results as well show that each of the Service Quality and Promotions has a significant influence towards Customer Satisfaction.